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Dr. Shaun M. Burns

We built Dr. Shaun Burns a brand and a custom WordPress site for his Portland psychology practice, designed to turn visitors into booked consultations.

[Year]
2024
[Sector]
Healthcare
[Services]
Website & Brand
[Live at]
shaunburns.com
The homepage hero: Dr. Shaun M. Burns, Ph.D. psychologist, with a short introduction, a Book a consultation button and his portrait.
One clear way to book, right up front, in a custom hero block.

Making the First Step Easier.

Choosing a therapist is personal, and most people arrive unsure whether they’re in the right place. Working alongside Shane Collier, we built the site around one low-pressure next step: a free 10-minute consultation, kept always in reach as visitors scroll. Dr. Burns’ approach and focus areas are laid out plainly, making it easy for prospective clients to see themselves in the care he provides.

The Approach section, headed Reach your fullest possible recovery, with two columns of text and a line drawing that untangles as it runs right.
Serif type, warm parchment and deep teal.
The Credentials section, headed Genuine patient relationships, with sand and water photographs beside two columns of text.
Sand and water set a calm tone, with images lazy-loaded to keep it quick.
The numbered credentials accordion, open on Practical experience, with Research expertise and Academic engagement closed below.
Fifteen years of credentials in an accessible accordion.
The Expertise section, listing the concerns he treats beside a circular Changing how you feel illustration.
Concerns in plain language, in a list he can edit himself.

A Custom Theme With Purpose-Built Blocks.

There’s no page builder underneath. We built a custom WordPress theme with blocks made for this practice, so Dr. Burns can update his services and availability himself without breaking the layout. The code itself is clean and properly structured, so search engines understand exactly who he is and where he practises, helping the site show up when people in Portland look for a psychologist.

Services, organized in vertical tabs.

Outcome

A Brand Built From Scratch.

The identity was built alongside the site: a confident serif wordmark, a deep teal and warm paper palette, and single-line illustrations that make a clinical subject feel human. It gives a new private practice the calm, established presence that helps a first-time client feel ready to reach out.

Credits

Creative & Design

Shane Collier

Brand & Design

Shane Collier Design (Scd) is dedicated to crafting inspiring digital experiences through meticulous creative direction, art direction, UX/UI, strategic planning and branding.

shanecollierdesign.ca
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