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Pacific Poolscapes

We built Pacific Poolscapes a brand and a custom WordPress site for their Squamish pool construction company, made to bring in high-end builds across the Sea to Sky corridor.

[Year]
2026
[Sector]
Skilled trades
[Services]
Website & Brand
The Pacific Poolscapes homepage: the logo and the line Luxury concrete pools built plumb, level and true over a twilight pool, with a Contact us button.
The homepage opens on a finished pool and one promise: built plumb, level and true.

Selling the Craft Nobody Sees.

The best of Pacific Poolscapes’ work ends up under water: the mud work, the mitred corners, the walls built flat before a single tile goes on. Working alongside Kat Sunter, we built a site that puts that hidden craft up front, so homeowners and builders across the Sea to Sky corridor can see why the price reflects the finish.

The About section, headed from sea to sky, pairing two columns of text with a pool photograph and a strip of four project thumbnails.
The about section, rooted in Squamish and the Sea to Sky corridor they build in.
The grand to intimate gallery: a lit pool and spa at dusk beside two smaller pool photographs.
An editorial gallery that holds full backyard builds and small details to the same standard.
The pristine mudwork section, a collage of finished pools and tile work in progress with a short note on building the walls flat and true.
Work-in-progress shots sit beside finished pools to show the mortar base the tile depends on.

Custom Patterns, Not a Page Builder.

We built a custom WordPress theme with a set of block patterns made for this site, from the photo-led galleries to the services cards and the FAQ, so the team can swap in new builds and keep every page as composed as the day it launched.

Four services in tall rounded cards with line illustrations: pool construction, pool renovations, artisan tile and plastering, and project management.
Four services, each with its own line illustration, stepping down the page like a set of pool stairs.

Outcome

A Brand Built for Fewer, Better Projects.

Kat Sunter developed the identity alongside the site, a restrained look that matches how the company works: a limited number of builds each year, done properly. The enquiry form asks for the project type and a photo of the existing pool up front, so every lead arrives ready to quote.

Credits

Creative & Design

Kat Sunter

Illustration, Brand & Design

Kat specializes in illustration and excels at replicating diverse styles to meet client preferences. Intrigued by motion graphics, she constantly explores ways to infuse animation into her designs.

katrinasunter.ca
[Next project] Healthcare · 2026 Dr. Manvi Smith

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