about.
A small Toronto studio designing and building WordPress sites. Founded and run by Matthew Shaw.
The studio
Fancyweb designs and builds WordPress sites for small businesses and the design studios that serve them.
The founder
I’m Matthew Shaw.
I work directly with every client, and I’ll always tell you honestly what you need and what you don’t.
I started Fancyweb to give small businesses the kind of website usually reserved for bigger budgets. I build every site on the core WordPress block editor, the same one WordPress itself is built around, instead of a page builder layered on top, with clean, custom code underneath. That keeps your site fast, accessible, simple to edit, and in step with every WordPress update for years to come. Every project still goes through me, from the first call to launch and the care plan after.
Role
Founder, Fancyweb
Beyond websites
A technical partner when you need one.
Some clients need more than a website. I also help small businesses and design studios make sound technology decisions, without having to become technical themselves or hire someone full-time.
Quotes that don’t line up
Turning three proposals with three different scopes into a fair, plain-language comparison.
Tools that don’t talk to each other
Choosing and connecting the booking, CRM, payment and email tools a business runs on, without paying for overlap.
A pitch that needs a technical eye
For studios: scoping a build before it’s quoted, so the design you sell is one that can be built on budget.
Pressure to “do something with AI”
Finding the places it saves real hours, and being honest about where it won’t pay off.
Contact
Tell us what’s broken.
Or what’s missing, or what you’ve been putting off. First conversation is free and we’ll tell you straight whether we’re the right shop for it.