terms.

What we agree to build

Every project starts with a written proposal. Together with these terms, that’s the agreement:

• The proposal: Lists the pages, features and deliverables, plus a fixed price.
• The boundary: If something isn’t in the proposal, it isn’t in the project. That cuts both ways, and it’s what keeps the price honest.

Changes along the way

Small adjustments during the build are normal and we absorb them. Anything that adds scope gets quoted before we start it:

• Copy tweaks and design refinements: Included.
• New pages, features or integrations: Quoted first. That includes a new template, an extra integration, or a second round of restructuring after sign-off.
• Rework caused by our mistake: Always on us.

Nothing appears on an invoice you haven’t seen coming.

Payment

Projects are billed in two halves, and care plans in advance:

• Upfront: 50% to reserve the schedule.
• On delivery: 50% when the build is delivered for sign-off or launched, whichever comes first.
• Care plans: Billed monthly or annually in advance, and can be cancelled with 30 days’ notice.

Invoices are due within 14 days. If launch is delayed more than 30 days for content, external approvals or legal review outside our control, the final balance is due at that 30-day mark. We’ll still launch it for you when you’re ready.

Timelines and delays

We commit to dates in the proposal, and we allocate dedicated time to each build. Keeping to them takes both of us:

• Your turnaround: The dates assume content, feedback and approvals come back within about five business days. If they take longer that’s fine, but the launch date moves with them rather than the quality dropping to hit it.
• Stalled projects: If a project goes dark or gets paused past 60 days while waiting on third-party input, we invoice for the full balance completed and take the project off our active board.
• Starting again: Getting back onto the production queue once everyone is ready may involve a schedule reset or a re-briefing fee.

Who owns what

On final payment, everything we made for you is yours. Here’s how it splits:

• Yours on final payment: The design, the custom theme and the content.
• Yours all along: Anything you give us, like copy, photography, logos and data. You confirm you have the right to use it.
• Ours to reuse: Our own internal frameworks, tooling and methods, on other projects.
• Ours to show: The finished work, in our portfolio.

Third-party software and hosting

Sites we build use WordPress, plugins and hosting from other companies, each with their own licences and terms. We choose them carefully and keep them updated, but we can’t be responsible for an outage, price change or breaking update from a provider we don’t control.

When one causes a problem, we deal with it as part of your care plan.

After launch

For 30 days after launch we fix anything that doesn’t work the way the proposal said it would, free:

• Covered: Bugs and defects.
• Not covered: New ideas. Those are quoted as small jobs or added to a care plan.
• After 30 days: Fixes and improvements are covered by a care plan or quoted as small jobs.

Limits of liability

We do this carefully, and we’re still a small shop. Our total liability for any project is limited to the amount you paid us for it. We’re not liable for lost profits, lost data or knock-on business losses.

Nothing here limits liability the law doesn’t allow us to limit.

Ending the engagement

Either of us can end a project in writing at any time:

• If you cancel: You pay for the work completed to that point and we hand over what exists.
• If we cancel: We refund anything billed beyond the work delivered.

No hostages, no penalty clauses.

Governing law

These terms are governed by the laws of the Province of Ontario. If a dispute comes up, we’ll try to sort it out in a conversation before anyone involves lawyers, because that’s cheaper for both of us.